Yard NYC Brand Redesign
Working directly with Yard’s ECD, Stephen Niedzwiecki, design director, Jay Chapman, and CEO + lead strategists Ruth Bernstein + James Denman, we elevated Yard NYC’s youthful old branding to create a brand fit for a powerhouse design agency. After the initial development of the redesign, we brought on interactive designer Dan Lindsey. Together Dan and I completely remade Yard’s website. Yard ended this project on a high note, winning Small Agency of the Year, Northeast Region from AdAge, an award we proudly bear upon landing on Yard’s new site.